Creative Development

Work done as Manager of Marketing at Catchafire and Graphic Design and Marketing Coordinator at Left Coast Wholesale

Objective

At Left Coast Wholesale, campaigns are centered around big sale months and events, such as Black Friday, the start of growing season, and end of year sales to clear out inventory. At Catchafire, campaigns ran year-round, with a new campaign running almost every month and themed around socially relevant causes such as Black History Month, Pride Month, and back-to-school season.

Solution

At Left Coast Wholesale, I designed and developed websites for new products, and devised campaigns to drive traffic to those websites and increase retail sales and wholesale customers. I also collaborated with the Marketing Coordinator on social media campaigns and advertising for newly launched products.

At Catchafire, I developed campaign briefs, planned monthly topical campaigns, delegated work to other team members, designed emails, landing pages, and riskiest assumption tests, and took lead on reporting and outcomes to measure the efficiency of campaigns. The goal of each campaign was to increase monthly website traffic, increase active users on the platform, and "balance out" the amount of nonprofits requesting volunteer support, with enough volunteers to meet their demand.

Strategy and Software

Shopify, Squarespace, and custom HTML/CSS for websites
Hubspot and Readymag for landing pages and RATs
Sprout Social for social media campaigns
ActiveCampaign, Constant Contact, and Mailchimp for email marketing
Adobe Creative Suite and Figma for design work

Development Process

I worked as project manager, marketing director, and individual contributor on a variety of campaigns and content creation at both Left Coast Wholesale and Catchafire.

Animation showing before and after of geopot.com

Geopot.com is the retail website for Left Coast Wholesale, where I drove a steady amount of traffic and purchases. I redesigned the website to highlight the high quality of the flagship product, Geopot, and elevated the brand and content beyond "mom-and-pop-shop feel" into a professional look and feel customers can trust.

Collage of social media posts for Geoflora product

To maintain a steady and loyal customer base, I developed social media strategies for a variety of products to grow followers and customers organically.

At Catchafire, I developed landing pages as needed for monthly topical campaigns. Nonprofit fundraising is cyclical in nature and centered around GivingTuesday and end-of-year giving. The content I created emphasized how volunteers can support nonprofit fundraising, by showcasing examples of completed work and impact created, testimonials from volunteers and nonprofits, and the ease-of-use of the platform.

Volunteers want to give back to causes they care about, and a key point of Catchafire's product is the ability to give back from anywhere at anytime. I created social media and paid ads to attract new volunteers at key points throughout the year, to drive new volunteer sign ups and reengage volunteers who hadn't volunteered in weeks or months.

Example of email promoting new product release

I worked with the product and development teams to create a Spotify-style impact summary card that can be shared on social media, giving super volunteers a chance to show off the impact they've made, while organically boosting brand awareness and attracting new volunteers to sign up.

“

I was extremely lucky to work with Dylan for 4 years. Starting as an email specialist, Dylan became a utility player for our channel marketing efforts. He was instrumental in scaling our email efforts, balancing 100+ client requests. Dylan is fast, collaborative and brings his designer passion and channel marketing experience into his work to make campaigns meaningful and intriguing. But more important, his optimistic attitude makes him a great colleague and friend.

Jamie Badia

Vice President, Marketing, Catchafire